A real logo.
Drawn as vector, so it holds up at any size, from a favicon to the side of a trailer. Not a stock mark with your name typed underneath it.
Branding for Treasure Valley businesses.
A logo is the start of it. The job is looking like a company worth calling before anyone has talked to you.
Serving the Treasure Valley and beyond.
What you get.
Color and type.
A palette and typefaces that survive a phone screen, a truck door, and a form somebody prints in black and white on the worst printer in the office.
The rules, written down.
Where the logo goes, how much room it needs, and what not to do to it. So the next person who touches it doesn’t quietly undo the work.
Every file, yours.
Vector source plus every export you’ll actually use. Handed over, no strings. If you hire someone else next year, they get what they need.
How it goes.
It starts with the work.
What you actually do, who calls you, and what they already think when they see your truck. Not a mood board of other people’s brands.
No big reveal.
You see directions early, while they’re still cheap to change. Nobody benefits from a dramatic unveiling of something you quietly hate.
It gets used.
A brand nobody applies is a PDF in a folder. We put it on the site, the Google profile, and whatever you hand people.
Brands we’ve built.
Western States Movers
wsmovers.comA Nampa family business moving whole buildings since 1972. A complete brand and website refresh that had to look as heavy-duty as the work actually is.
Visit site
GNARR
gnarr.aiOur own product, so the brand had nobody to blame but us. High-contrast, loud, built to work at thumbnail size in an app store listing.
Visit siteQuestions.
What files do I get?
The vector source plus every export you’ll actually use: web, print, one color, versions for dark and light backgrounds, and a favicon. You own all of it and you can hand it to anyone.
Can you clean up our current logo instead of starting over?
Often, yes. If people already recognize your mark, redrawing it properly is cheaper and smarter than throwing it away. We’ll tell you honestly which situation you’re in.
Do we need branding before a website?
Not always, and they’re usually quoted together. If the brand is already solid we’ll build on it. If it’s holding the site back, fixing it first saves doing the work twice.
Do we have to rebrand everything at once?
No. Most start with the logo and the website, then do signs, trucks and shirts as they come up for replacement anyway. Nobody needs to scrap a good truck wrap on a schedule.